Don't hide - become visible
What do we mean by visibility?
By visibility, we mean not only the online presence but the general visibility of our company and ourselves. Behind every company there is also a person or even a whole team. We need to present ourselves to the public to promote our products or services.
Being visible has always been important, it’s not a new topic, but it became essential because of the pandemic. So if you are not visible yet, now it’s high time to get active and show yourself to the world! If you’re not active on any social media platforms and don’t have a Google My Business yet, then start it right now. It’s not too late!
 Use the various platforms and apps to be in virtual contact with your customers. This can mean something as simple as using Zoom, WhatsApp, Facebook, Instagram, LinkedIn, Pinterest, YouTube, or TikTok. The trick is to use the platforms that are most relevant to your customers and the nature of your business.
Presence on Google My Business
This should be a high priority for all businesses hoping to be found online. This process is simple and if you already have an established business, chances are you are already on the Google My Business directory and just need to request your listing. However, if you are a new business or have a new location, you will likely need to be added.
The process is pretty simple: sign up for Google My Business, enter your business information (name and address), verify your business with a verification code from Google, and then your listing is ready!
Social Media can be learned
Social media doesn’t have to be complicated, overwhelming or scary. There are many specialists and video tutorials on the web that explain step-by-step how to use social media. The best thing about social media is that it costs you nothing to be online on various platforms. It takes a lot of time – that’s clear, if you want to convey a professional look and use the social media platforms properly it is very time-consuming. But it is THE platform that connects people in real-time and allows them to share, like and comment on posts. It’s a great way to showcase your business and products or services and to share and interact with existing and/ or new customers.
How can you strengthen your online business presence in 6 steps?
- Become visible so you can be found by your customers
- Reach more people with a marketing strategy
- Create a strong brand - put focus on your brand
- Increase your credibility by getting good reviews
- Brand reputation - even if your business is offline - your customers are online
- Cost-effective marketing - targeting paid ads
